foodpanda was looking for a partner to execute its global user acquisition strategy for its food delivery apps across emerging markets in Southeast Asia, Eastern Europe and MENA. foodpanda’s primary goal has always been to acquire users who will become loyal customers and order their next meal using their mobile phones.
- Managed the campaign with a hands-on approach and performed daily data analysis and optimization based on user quality metrics
- Utilized ClicksMob advanced technology to deliver the highest yielding traffic in each market
- Implemented advanced audience targeting capabilities to ensure the desired KPIs of install to order ratio are achieved
- Increased user engagement with in-app video and native ads
- Increased foodpanda group user base with more than 300K new app users
- Reached valuable users by constantly optimizing and choosing best performing media channels
- Grew foodpanda’s brand awareness in highly competitive markets
- Built a successful long term partnership for over 18 months
Founded in 2012, foodpanda group is one of the largest online food delivery marketplaces. It operates across five continents and active in more than 500 cities. foodpanda offers the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal via app or online.
ClicksMob is a performance platform for better mobile advertising. Solely focused on providing a marketplace for advertisers and publishers to buy and deliver mobile traffic.
“With ClicksMob we were able to build a long-term partnership that is based on trust and professionalism. ClicksMob dedicated team has a deep understanding of the mobile ecosystem and is fully committed to our success and global growth”
Marcus Letsch, Lead Mobile Marketing, foodpanda