Success Story - ClicksMob Delivers App Growth to OYO

01 September, 2016

The biggest challenge of OYO was finding the right partner to effectively reach high quality users who will become loyal customers and regularly book their hotel stays through OYO’s platform. OYO needed a partner that will be able achieve its aggressive performance metrics of registrations and bookings, while understanding the complexities and unique environment of the Indian market.

Strategy
OYO collaborated with ClicksMob in order to maximize the user acquisition activity. ClicksMob delivered results with an optimal balance between quality and scale using its technology and proven methodologies:

  • Identify and match best media channels utilizing cutting-edge traffic prediction algorithms
  • Reach relevant audiences with advanced targeting tools and robust media channels
  • Optimize campaigns in real time based on post-install events data
  • Increase user engagement with in-app video and native ads placements

Results
ClicksMob delivered outstanding results driven by sophisticated technology and experienced user acquisition team members:

  • Delivered tens of thousands of new valuable users
  • Achieved campaign’s KPIs focusing on install to registration and install to booking targets
  • Increased ad spend efficiency through optimizations of high yield channels
  • Built an unparalleled business relationship based on trust and professionalism

OYO
OYO is India’s largest branded network of hotels spread across 190 cities with 6,000+ hotels offering standardized stay experiences at an unmatched price. The company’s vision is to become the most preferred and trusted hotel brand.

ClickMob
ClicksMob is a performance platform for better mobile advertising. Solely focused on providing a marketplace for advertisers and publishers to buy and deliver mobile traffic.
“ClicksMob extensive knowledge in mobile performance and in the Indian market helps us with growing our brand and presence efficiently, providing insights and guidance in our mobile app strategy”
Sumanta Sengupta
Head of Digital Marketing
OYO Rooms